Gabby Spingola

East Six

Pigments & Brushes

Branding

Visual Identity

This project presents the visual identity for East Six, a conceptual, premium art supply brand founded by a collective of artists and entrepreneurs.

Overview

Designed to capture craftsmanship and creativity, the brand celebrates fine art and the precision of the tools that shape it. Though fictional, the identity and collateral envision East Six as the future gold standard of pigments and brushes—an elevated brand for artists.

Designed to capture craftsmanship and creativity, the brand celebrates fine art and the precision of the tools that shape it. Though fictional, the identity envisions East Six as the future gold standard of pigments and brushes—an elevated brand for artists.

The design consists of a logo that embodies these adjectives. The Fluid brushstroke of the “E” envelops the square that frames the pictorial mark, an indication of the paint “embracing the canvas”.

SMART || EXPRESSIVE || PRESTIGIOUS

Logo