Gabby Spingola

East Six

Pigments & Brushes

Branding

Visual Identity

This project presents the visual identity for East Six, a conceptual, premium art supply brand founded by a collective of artists and entrepreneurs.

(Tap to enlarge)

Like the documentary, the book is an an exploration of the color and its history. Blue has carried associations with divinity, exoticism, and the infinite, and the book traces its journey in Western art — from the arrival of lapis lazuli in medieval Europe, to its role in Renaissance masterpieces, to its reimagining in modern art and its ultimate connection to Earth.

The Book

This project began as a specialty publication exploring the cultural and artistic significance of the color blue, inspired by the BBC documentary History of Art in Three Colors.

Process

This project began as a specialty publication exploring the cultural and artistic significance of the color blue, inspired by the BBC documentary History of Art in Three Colors.

Overview

Designed to capture craftsmanship and creativity, the brand celebrates fine art and the precision of the tools that shape it. Though fictional, the identity and collateral envision East Six as the future gold standard of pigments and brushes—an elevated brand for artists.

The design consists of a logo that embodies these adjectives. The Fluid brushstroke of the “E” envelops the square that frames the pictorial mark, an indication of the paint “embracing the canvas”.

SMART || EXPRESSIVE || PRESTIGIOUS

Logo

Visual System

Touchpoints

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gabbyspingola@gmail.com