Advertising
Overview
Pimple patches, also known as acne patches or hydrocolloid patches, are adhesive bandages sometimes infused with ingredients designed to treat acne. Starface came onto the scene to pioneer a new approach that would celebrate and normalize pimples.
By merging pop culture glamour with the brand’s signature humor, the installation invites everyone to step into the spotlight and embrace their inner star.
Justin Bieber
Florence Pugh
Hailey Bieber
Anne Hathway
This campaign concept was inspired by the growing visibility of Starface patches in popular culture, after several celebrities were photographed or posted on social media wearing them. Their casual, confident use of the product helped normalize acne.
Posters
Social Media
Guerrilla Marketing
To extend Starface’s playful confidence beyond the screen, this guerrilla strategy reimagines Hollywood’s Walk of Fame through the brand’s lens of self-love and visibility.
(Mockup AI generated using Google's Whisk)
Oversized floor stickers of Starface patches were placed alongside celebrity stars, transforming the iconic sidewalk into a celebration of imperfections.
Process
This project's process included tagline and theme explorations with initial poster sketches and comps experimenting with different imagery and page layouts.
